Every client is unique, but there are 10 key elements to every product launch, campaign, or program that need juggling:
- Build Genuine Relationships
Focus on authentic connections. Don’t rush to sell—listen, learn, and put others first. Become a trusted advisor by speaking your buyer’s language. Know your clients, prospects, and even competitors. Earn trust by putting others’ needs before your own. Authenticity wins loyalty. - Be a Thought Leader
Master your field, stay informed on trends, and share valuable insights. Be the go-to expert your customers seek. Passion makes you memorable. Social tools and AI can help you keep your presence with just 20 minutes a day. - Target Your Market
Narrow your focus and embed yourself in the community that matters most to your brand. These are your people.
- Talk to Your Prospects
Ask about their goals, challenges, and buying processes. Think like a reporter, or a detective, these conversations reveal invaluable insights and inform your messaging. - Test Your Messaging
Constantly refine your message with A/B testing, varying emails, and calls to action until one approach stands out. - Refresh Your Website
Your site is your 24/7 online agent. Stay current with fresh content and tech trends to build credibility. - Email Still Rules
Still the most powerful B2B channel, fuel emails by growing your database. Personalize your messaging. Use LinkedIn ads to target those who unsubscribe but stay important. - Horse Before Cart Territory
A clear marketing strategy makes tactical decisions easier. Do your research, document your findings, and create a “Playbook” for your marketing team- .
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- Create Battle Cards
Equip your team with everything they need to deliver a consistent, effective message—personas, objections, positioning, and more. - Stay Agile
Marketing evolves fast. Keep testing new channels and adapting to changes in SEO, AI, and emerging platforms like Bluesky.
Master these, and you’ll juggle marketing challenges like a pro!
The Battle Cards I prepare for clients often include:
• Messaging
• Personas
• Brand Position
• Handling Objections
• Elevator Pitch
• Competitive Advantages
• Products, Services and Solutions
• Our Audience’s Vision for Ideal
• Qualification
• Opportunity Definition