Sales Leadership
Strategic Market Penetration
Using skills fueled by a successful track record
Selling emerging digital marketing technology platform subscription licenses
Building, training and managing successful solution sales professional teams
Capturing initial beachhead early-adopter customers on behalf of clients
Architecting new product development roll-outs of emerging breakthrough products
Workshop facilitation of the Front End of Innovation collaborative ideation for new product development
Competitive Positioning
Identification and Pursuit of Blue Ocean Key Bets
Sales Strategy
Improve Hit Ratios And Close New Business
Direct Sales Force, Distributor Channels, Online/Direct Marketing
Mentoring, Training, Coaching Sales & Marketing
Empower Sales Team With Optimal Tools And Materials
Lead Generation Programs
Enterprise Solutions Outreach and Sales
Leading and coordinating Individual Contributions & Team Success
Defined penetration of Global, North American and US Markets
Providing direct contribution to help establish early adopter customers
Pioneering new territories
Building, hiring, training, leading, and nurturing sales professionals
Managing sales professionals, solution engineers & marketers
Rapid short-term sales of initial enterprise systems for Vertical Beachheads
Identification of Sales Operational gaps
Creation of predictable and standard sales and marketing processes
Enabling the sales team to productively sell the offering with reliable processes
Establishing Vertical Beachheads
Identification of Optimal Vertical Markets for rapid market share growth
Clearly identifying the unique requirements of each vertical market
Aligning the product offering & message with optimal markets and verticals
Architecting How to Engage with each identified vertical for a path to decision
Selling the initial vertical deployments
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Getting Your Buyers To Appreciate Your Product’s Value
Fractional CMO Group LLC
Ron Shulkin
847.612.2139
info@fractionalcmogroup.com
www.fractionalcmogroup.com