Roles, Process, Engagements, Deliverables
Roles
Fractional CMO Roles
CMO On-Demand
A Part-Time Member Of Your Executive Team
Strategic Advisory On-Demand
Fractional Advisor & Coach
Transformational Marketing Guidance
Go-to-Market Strategy Development
Product Launch Plan Creation
Omni-Channel Marketing Communications
Process
Our Process
At Fractional CMO Group LLC, we start with a deep-dive Discovery, Strategy, & Implementation Plan. During this phase, we look at your products, features, strengths, and weaknesses. We look at your competition, and we review how your offerings are perceived in the market. We then assess your current and past marketing efforts, recommending a strategy and implementation plan.
Process Stages
A Discovery Process
Key Company Information Capture
Target Audience Identification and Definition
Target Markets: Ideal Industries, Verticals, And Customers
Target Audience Communication Strategies
Personas Development (snapshots of buyer demographics, education, needs, goals, pain points, & buying criteria)
Language Development
Compelling Story Creation
Competitive Advantage Analysis
Offering Details
Descriptions That Capture All Significant Aspects Of An Offering Test Features, Benefits, And Outcomes Of Your Offerings
Key Offering Phrases
Onsite Sessions With Your Team
Key Offering Information Capture
Value Proposition Development
Market Opportunity
Market Insights
Optimal Messaging
Elevator Pitch
Competitor Positioning and SWOT Analysis
Outreach Helping Buyers (and Investors) Appreciate Offering Value
Customer Testimonials, Press, And Other Substantiation Of The Offering
Engagements
How Clients Put Us To Work
Often clients do not have the bandwidth, or the personnel to provide the marketing guidance required to address the challenges for market penetration. Or the urgency of achieving certain sales goals requires a rapid marketing plan analysis, design and execution. In these cases, a cost justified approach is to engage our services in the role of a Fractional Chief Marketing Officer (FCMO), providing part time, measured, contributions, augmenting the client sales & marketing effort.
Engagements
Part Time CMO
Quarterly Advisory Workshop Sessions
Workshop Facilitator
Brand Identity
Strategic Marketing Planning
Digital Campaign Planning
Social Media Marketing
Social Media Monitoring & Listening Audit
Campaign Research & Refinement
Content Planning & Creation
Ideal Buyers Identification
Identify Value Proposition Conversion Attributes
Content Marketing Strategies To Educate Ideal Buyers
Monitor And Capitalize On Predictable Indicators Of Intent To Buy
Technology Process Development And Optimization
Accelerate Growth, Increase Profits, Delight Customers Technology Solutions
Marketing Automation
Deliverables
Goals
The goal of our client engagements is routinely to identify an optimal, strategic growth opportunity for the client. The FCMO is chartered to provide marketing guidance to enable the client to prepare a pragmatic campaign pursuing specific goals such as market awareness or lead generation.
Budget & Costs
The anticipated budget for client engagements can be more firmly estimated as a deliverable of our initial Discovery Assessment sessions. After more precise business concept development and selection are identified from initial Discovery Assessment sessions, the client and the FCMO can agree on revised time lines and scopes of work as required. Estimates are subject to the timeliness of the client’s participation and the scope of work the FCMO is requested to deliver.
Deliverables
Marketing Campaigns And Projects
Building And Executing Campaigns
Market Segmentation
Messaging Creation & Differentiation
Brand And Website Refresh & Relaunch
Intelligent List Management
Creative Strategy & Production
Email Marketing
Email Audit
A/B & Multi-Variate Testing
Map Solutions To Buyer Challenges
GET YOUR FREE REPORT
Getting Your Buyers To Appreciate Your Product’s Value
Fractional CMO Group LLC
Ron Shulkin
847.612.2139
info@fractionalcmogroup.com
www.fractionalcmogroup.com