Or…Content Creation Guidelines.
The first rule of course is Strategy first, Tactic selection second. The choice of which of the myriad tactics we can use to promote a product is made easy when we know what our goals are.
Lean organizations are smart enough to create content with the idea of using it in multiple, re-purposable ways. So each blog post can inspire multiple social posts, a slideshare or an infograph for instance.
Speaking of which, here is this week’s Infograph displaying Marketing Tactics best practices.
You can find this infograph and the whole series in the Anatomy of a Product Launch page on our web site.