With a strategy memorialized in writing, we collaboratively identify the optimal marketing and sales tactics required to achieve our desired outcomes

Tactics are paired with complimentary performance metrics to enable an ongoing “monitor and course correction” process

A variety of factors are considered when selecting channels & tactics, including the use of the latest technology enabled outreach

A comprehensive marketing content calendar ensures the messaging is coordinated and consistent

Messaging is validated through both qualitative and quantitative testing

Marketing plans are agile, with ongoing refinement

The backbone of a successful product launch is great content

Pairing metrics with tactics allows us to directly attribute revenue to marketing activities

A consistent message across channels helps us understand how each tactic works in synergy

We balance lead generation and market awareness

We develop reputation & brand

Lead Generation Program Creation & Execution
  Creation of prospect databases, Overseeing the implementation of marketing automation support systems
  Production of advertising videos, explainer videos, infographics, podcasts, blog sites

Creation of Webinar Programs

Creation of the Social Presence

Cultivation of Community

Enabling comments, sharing, interested audiences

Cultivation of Marketplace Credibility
  Extensive white paper publishing (blog posts)
  Client Executives Personal Brand Development
  Speaking Engagements at Industry Events
  Management of Industry Analyst and Influencer Outreach

Creation of content moving buyers through every stage of the sales journey
  Shortening sales cycles
  Making each sale more profitable
  Preparing the company for scalable growth

Designing content, messaging & delivery for the buyer journey by stage

  Attracting Buyer Interest –  Engaging content to serve lead generation, designed to drive to more in-depth major content pillar assets
–  Social Media Plan, Testimonials, Blog Posts, Infographics, Videos, Presentations, Live Events

  Engaging the buyer
–  Major content pillar assets, actionable guidance tackling challenges, driven to reveal product centric assets and delivered by a sales presence, affiliate partner or a perfected website landing page –  Emails, newsletters, white papers, surveys, workbooks, E-Books, third party research webinars, events, both virtual and live, singularly branded or with partners –  Content designed to be easily repurposed; broken down to 20-30 social posts, four to six blog posts, two to three emails, a webinar, a SlideShare, an Infographic (buyers expect different content at each stage), to serve the top of the funnel

  Aligning the Product to the Buyer’s Needs/Sales Enablement/Securing Buyer’s Confidence
–  Product centric assets, delivered by online landing page, or by a sales team member (for B2B) or landing pages (for online B2C) –  Webinars, Live demos, Product one pagers, FAQ’s, Spec Sheets, one pager, talking points, demo scripts, value props by vertical, lists of content assets made available, Internal trainings, RFP templates, pricing guides, ROI Calculators, competitive differentiator, case studies

Assess the cost of sales tools
  Web site/blog development/hosting
  Business Cards
  Literature
  Promotional items
  Design fees

Assess the marketing program spend
  Internet marketing (Google Adwords, Search)
  Social media marketing
  Direct mail (printing, postage, list purchases)
  Advertising
  Networking & referrals; memberships
  Public relations
  Events (seminars, webinars)

Attribution
  Total revenue attributable to marketing dollars spent
  Goal = 4x

–   Digital competitive analysis –   Discoverability analysis