by Ron Shulkin | Jun 12, 2019 | Uncategorized
The Right Way & The Wrong Way To Sell Your Offering The best vendors don’t barge into potential clients’ offices and start selling their products or services. The best vendors are thought of as partners. They gain respect by thoroughly researching the prospects’...
by Ron Shulkin | May 29, 2019 | Uncategorized
B2B Marketers Keep A Lot of Balls In The Air A Riddle: What does the average startup founder have in common with Ganesh? Hint: Ganesh is the Lord of Success, Knowledge & Wealth. (Think about it) Leaders Get Down To Business OK, maybe its because Ganesh has four...
by Ron Shulkin | Apr 16, 2019 | Uncategorized
When your company embraces innovation, it will also cut costs, your quality will improve, and it will be a safer work environment. One Keystone Decision (like embracing innovation as a corporate mandate) can affect every other part of your organization. A commitment...
by Ron Shulkin | Apr 8, 2019 | Uncategorized
Or…Content Creation Guidelines. The first rule of course is Strategy first, Tactic selection second. The choice of which of the myriad tactics we can use to promote a product is made easy when we know what our goals are. Lean organizations are smart enough to...
by Ron Shulkin | Apr 6, 2019 | Uncategorized
We’re at Technexus for our second presentation. This time we’ll cover disruptive marketing. We will cover how to think outside of the box when it comes to marketing. In this session, learn how to: Address The Problems Buyers Are Trying To SolveTranslate...
by Ron Shulkin | Mar 31, 2019 | Uncategorized
The Same Sites Look Different On Either Side of the Wall! Situational awareness is a great guide for nurtuing empathy with your counterpart. The Buyer’s Journey & the Enterprise Sales Team’s mapped out course may run in parallel. But the sites they see...
