Case Studies

Created & Executed the US Roll-out of this Belgian based Innovation & Collaboration platform. We created the marketing strategies, built a direct sales and channel partner infrastructure, sold initial beachhead clients and managed analyst relations (Inspiring the Forrester review of idea management platforms, placing the platform in the Leader quadrant).  In the process we founded the 1000-strong LinkedIn Idea Management Group and co-authored a business graduate school textbook on innovation and ideation.

Managed the US market expansion. Guided the pivot to address unique North American requirements, modifying the message from “Gamification” to “Interactive Engagement with Real-Time Monitoring” (Shopper Marketing). We designed and executed a brand awareness and lead generation process, created content, thought leadership white papers, webinars, omni channel marketing campaigns. 

Using best practices, we architected this company’s transition from inbound to outbound marketing

Led this incubator’s transformation from member model to large event production sponsor

Introduced a social media relationship platform to North American not for profit organizations, empowering clients to build lasting relationships

Introduced a UK-based audience engagement technology to US Brands

Designed the global marketing strategy and led both the partner channel and direct sales teams introducing one of the first enterprise interactive enterprise video platforms