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Best Practice Target Market Pursuits

There are reliable guides that ensure you're doing everything you can to succeed when you attempt to introduce your offering to a target market. Does it pass muster when you ask if your offering takes the target industry's trends in consideration. Does it assess the...

Big News: We Are Re-Branding!

Big News: We Are Re-Branding!

What’s In A Name? When you launch your new product or service, you want to ensure you’re selecting the best possible product name. Naming the product is one of many steps in a product launch plan. Doing it well is a required exercise to launch a product successfully....

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