What’s In A Name?
When you launch your new product or service, you want to ensure you’re selecting the best possible product name. Naming the product is one of many steps in a product launch plan. Doing it well is a required exercise to launch a product successfully.
Are You Feeling Lucky?
If you decide to name your new product (the one you poured your time, money, heart and soul into) after your favorite sports team (because you always wanted to), or the street you grew up on (because you’re too busy coding to give the naming process too much more of your time), there’s a chance it will be on everyone’s lips and your buyers will remember it.
More likely this will mean you’ve squandered an opportunity to have your product name go to work selling your product for you. All in favor of vanity, penny pinching or an unappreciation of nuance. You can do better.
Naming Conventions Best Practices
Product launch best practices informs us to find a product name to serve a purpose. Your product name should be…
- Memorable
- Easy to pronounce
Ideally, upon encountering it, buyers immediately understand…
- What the product is
- What the product does
- Why the product is special
Guess What? We’re Rebranding!
I’m excited to announce our organization’s new name: “FRACTIONAL CMO GROUP LLC”. Ron Shulkin
I think our new name does a good job of describing what we bring to market. We offer marketing expertise. Clients purchase our services “on-demand” … just the right amount of expert marketing services required to accomplish a client goal. As a result, our deliverables are extremely cost justified.
What FRACTIONAL CMO GROUP LLC Offers
- FRACTIONAL CMO GROUP LLC helps startups (and medium sized companies) by assuming responsibility for the marketing function.
- We help to launch products, get leads, manage events, & create content to propel prospects through their purchasing journey.
- We enable the sales team, identify best target markets, refine messaging, and help buyers (and investors) appreciate the value our clients bring to the market.
With a slew of product launch successes under our belt, we’re proud to apply all our acquired “how-to” knowledge to rolling out our own offering with this great new moniker. (This feels a bit like the excitement that comes when you make a baby announcement.)
We’re Going To Have a Product Launch!
A Gift For You
Please help us celebrate our product launch! We’re sharing a series of beautiful infographs In honor of our rebranding. Follow this link to get YOUR copy of “Strategy Development Milestones” here on the “Additional Resources” page at our website.
These infographs are all part of a series: “The Anatomy of a Product Launch”.
We’re publishing these infographs to provide insights into the different attributes to consider as you architect your Go-to-Market Strategy.
You can use these handy short hand guides to better navigate topics like…
- “The Marketing Tactics Smorgasbord”
- “The Future of Account Based Marketing is Artificial Intelligence”
- “A Process for Market Penetration”.
Probably the most important trait of a successful fractional CMO is our ability to translate the CEO’s vision into an insightful, measurable, and actionable marketing plan.” ~Forbes.com
Ron Shulkin is the Founder of Fractional CMO Group LLC. He serves as the Fractional Chief Marketing Officer for emerging digital technology startups. Ron provides go-to-market strategy guidance and transformational roadmaps to companies of all sizes. He both architects and executes product launch campaigns, and hires, trains & manages sales teams. Armed with intellectual curiosity, Ron monitors, curates and writes about the latest in digital marketing technology.
- Feel free to reach out with questions or to discuss your marketing challenges. You can set up a 30 minute introduction call with Ron Shulkin by clicking here.
- There is a great deal of information about the services we offer here on our web site.
- Please follow FRACTIONAL CMO GROUP on LinkedIn here.
- Connect with FRACTIONAL CMO GROUP on Twitter here.
- Our Infograph series are beautiful and perfect for Instagram and not to be missed. Please follow us on Instagram here to catch all of these as they are published. For those of you who frequent Facebook, you can find our Facebook Company page here