by Ron Shulkin | Mar 26, 2019 | Uncategorized
When B2B technology companies want to reach their target markets, it only makes sense to use an Account Based Marketing approach. This is an opportunity for the marketing and sales teams to collaborate. The messaging can be consistent and complimentary. Our prospects...
by Ron Shulkin | Mar 21, 2019 | Product Launch
There are reliable guides that ensure you’re doing everything you can to succeed when you attempt to introduce your offering to a target market. Does it pass muster when you ask if your offering takes the target industry’s trends in consideration. Does it...
by Ron Shulkin | Mar 18, 2019 | Product Launch
What’s In A Name? When you launch your new product or service, you want to ensure you’re selecting the best possible product name. Naming the product is one of many steps in a product launch plan. Doing it well is a required exercise to launch a product successfully....
