by Ron Shulkin | Mar 2, 2020 | Uncategorized
B2B Sales Has Changed: Striving to Build Relationships & Trust Your company is not going to succeed (versus the competition) if you’re waiting for prospects, or even the folks who attended your webinar, to call and express an interest. Account Based Marketing This...
by Ron Shulkin | Jun 25, 2019 | Uncategorized
Your Guess Is As Good As Mine (But Your Plan Is Still A Guess) The first question I get from prospective clients is something like, “Do you think I should do webinars or make a video?”. And I have to diplomatically share how… A well-researched marketing strategy...
by Ron Shulkin | Jun 12, 2019 | Uncategorized
The Right Way & The Wrong Way To Sell Your Offering The best vendors don’t barge into potential clients’ offices and start selling their products or services. The best vendors are thought of as partners. They gain respect by thoroughly researching the prospects’...
by Ron Shulkin | May 29, 2019 | Uncategorized
B2B Marketers Keep A Lot of Balls In The Air A Riddle: What does the average startup founder have in common with Ganesh? Hint: Ganesh is the Lord of Success, Knowledge & Wealth. (Think about it) Leaders Get Down To Business OK, maybe its because Ganesh has four...
by Ron Shulkin | Apr 16, 2019 | Uncategorized
When your company embraces innovation, it will also cut costs, your quality will improve, and it will be a safer work environment. One Keystone Decision (like embracing innovation as a corporate mandate) can affect every other part of your organization. A commitment...
